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WHO AM I
Hi there!
I’m Jonathan “JC” Chan and I’m an experienced marketer and content strategist looking for a challenging and creative environment to further develop my own skills by helping others achieve their marketing goals.
More than anything, I want to be able to positively impact the lives of millions of people and all I need is the opportunity to do so.
Thank you very much for taking the time to review my resume and I hope we have a chance to work together in the future!
EXPERIENCE
TRY AUSTRALIA
Digital Marketing Specialist
2020-Present
Wanting to make a bigger impact and support a cause I personally connected with, I joined TRY Australia for a 6-month contract to see how suitable my skillset would be in the not-for-profit and social enterprise sector.
In my time there, I was able to put my expertise to good use by helping to manage TRY Australia's rebrand into Sparkways, developing and building their new website using CraftCMS, managing stakeholder relationships, and running various PPC campaigns.
NOTABLE ACHIEVEMENTS
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Project managing and building a new website using CraftCMS. My biggest achievement in my time with TRY Australia was developing, building, and managing their new website as part of their rebrand into Sparkways. Not only did I create the new site, but I managed the project and developed all the content and managed to deliver the project on time and on budget.
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Developing key marketing strategies for rebrand. In order to support TRY Australia's rebrand, I developed several strategies around content, SEO, social media, email and PPC to ensure a smooth-as-possible transition.
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Implementing key processes for digital marketing and website management. Before leaving TRY Australia, I made sure to develop and implement several key processes to support the organisation's key digital marketing tactics. This including creating over two-dozen training videos on how to use CraftCMS to manage, edit, and upload content to the new website.
SELF-EMPLOYED
Content Strategist
and Marketing Consultant
2017-Present
As a freelance consultant, I was given the opportunity to work with and consul for businesses like Quickbooks, Single Grain, Grow & Convert, Copper, Interact, Classe Petit, and Kapiche.
My experience as a freelance consultant allowed me to develop critical skills such as time-management, self-motivation, outbound marketing, and account management.
NOTABLE ACHIEVEMENTS
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Developing high-quality content for a variety of publications. During my time as a freelance consultant, I regularly wrote for a variety of company blogs and publications such as Quickbooks, Copper, and Single Grain to name a few.
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Drastically increasing brand awareness and exposure for small business clients. A key service I offered to my clients was to help them craft a strategy to increase their level of brand awareness. One notable example was with Classe Petit, where I developed a PR strategy where they were featured in multiple local publications such as Weekend Notes, Broadsheet, and Inside Small Business.
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Running educational workshops on digital and content marketing. In recent years, I've worked with several startups, incubators, and organisations to help them further develop their digital, social media, email, and content marketing capabilities.
INSANE GROWTH
Head of Marketing
2019-2020
As Insane Growth’s Head of Marketing, my main responsibility was overseeing the development and execution of a growth strategy centred around content marketing, PPC advertising, SEO, and joint ventures.
In my time there I was extremely fortunate to work with and learn directly from Mitch Harper, 8x founder and co-founder of Big Commerce. Through his guidance I was able to further develop my skills around marketing strategy, content creation, and brand management.
NOTABLE ACHIEVEMENTS
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Successfully growing Insane Growth’s monthly website traffic from 10,000 to 40,000 monthly visits in six months. I achieved this through developing a strict editorial calendar and process, building an SEO strategy around backlinking and keyword optimization, and consistently publishing long-form content.
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Launching the “Keys to Scale” content series. As part of our long-term growth strategy, I launched a successful podcast series where I was able to interview the likes of Scott Belsky of Adobe, Phin Barnes of First Round Capital, and Abigail Forsyth of KeepCup to name a few.
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Consistently publishing 3 x high-value, long-form articles a month. The articles I published were in-depth guides on topics such as joint ventures, LinkedIn marketing, and Facebook advertising, with some articles reaching up to 9,000+ words! These articles have since received tens of thousands of views and shares.
FOUNDR MEDIA
Content Crafter
and Head Marketer
2015-2017
I joined on as the first official employee for Foundr and in my time I either supervised or was directly involved in a wide variety of projects and initiatives that led to Foundr growing into the internationally recognised brand it is today.
Thanks to Foundr I was able to establish the foundational skills that continue to serve me today. These skills include, but are not limited to, content creation, event management, community moderation, brand development, product development, and strategic marketing.
NOTABLE ACHIEVEMENTS
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Developing and executing the strategy behind Foundr’s Kickstarter campaign. Beyond leading the project to product Foundr’s first ever physical product, I wrote and helped design the sales Kickstarter page and it’s accompanying sales pages. In the end, we generated over $200,000 in pre-sales for the book and quadrupled our original goal of $50,000.
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Increasing monthly traffic to 50,000 monthly visits, raising Domain Authority to 48, and growing email list to 250,000 within two years. Through the content strategy I developed with Nathan, founder of Foundr, we were able to drastically increase Foundr’s level of brand exposure, number of qualified leads, and sales.
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Playing a key role in the development and execution of a $1 million product launch. During my time at Foundr, I played an instrumental role in a variety of successful product launches but none more so than Instagram Domination online course which generated $1 million in sales within a week.
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Responsible for leading a diverse team of writers, editors, graphic designers and assistants. By the time I left Foundr, I was responsible for managing, leading and co-ordinating our growing team of over a dozen content creators, editors and designers on a variety of marketing campaigns and projects.
KEY SKILLS
WHERE I AM
WHERE I WANT TO BE
EXPERT
(10,000+ HOURS)
BEGINNER
(40 HOURS)
Writing
Digital Marketing
Communication
PPC Advertising
SEO
Sales
Leadership
Multimedia
Production
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SERENA LAM
PRODUCT MANAGEMENT SPECIALIST AT ANZ
“In the entire time I’ve known JC, both professionally and personally, he’s always been someone I can count on to be hard-working, diligent and a great team player. He’s consistently proven to be among the tier I’d consider “elite” among marketers and I will regularly turn to him for professional advice.”
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NATHAN CHAN
CEO AND FOUNDER OF
FOUNDR MEDIA
“JC was the first person I hired at Foundr as a graduate to take our content to the next level. He exceeded my expectations above and beyond, is a team player and really knows how to crank at content that is insanely valuable and delights readers while keeping them hooked for more. As of writing this still today some of his posts are our most read on the site (out 100’s of thousands of visitors per month). Can not recommend JC enough, he was instrumental in the early days of helping me grow Foundr and wouldn’t have been able to do it without him!”
RYAN ROBINSON
FOUNDER OF RYOB.COM
“I've had the pleasure of getting to work with Jonathan for several years now. A few years back, I originally hired him as a freelance writer to tap into his creativity and strong writing ability—and I haven't looked back. He's helped craft several in-depth guides and engaging, long-form content for my audience of 500,000 readers. The level of research & care Jonathan invests in his content creation process is extremely rare to come by, and I couldn't be happier to have started working with him."
REFEREES
NOTABLE ARTICLES
Over the past several years I've had the unique privilege of being able to write hundreds of in-depth articles and guides on a wide variety of topics such as content marketing, startups and business development.
To date, my articles have garnered hundreds of thousands of views and shares around the world and I'm considered to be leading authority and expert on the subject of digital and content marketing.
Below are some of my favorites:
STARTUPS AND ENTREPRENEURSHIP
PRODUCTIVITY AND MINDSET
